Adidas introduced the latest Real Madrid jersey for 2011-2012 competition seasons. To commemorate the team’s achievement, Adidas unprecedentedly applied golden into the design of Real Madrid jersey. Logo on the chest and three strips on the shoulder and players’ name will also be made of golden materials. Mplate will also adopt retro collar like polo, making the whole jersey more classical. Adidas Climacool technology to control the body temperature and increase permeability is still applied in the fabric materials. High-tech fabric will bring better motion state.
Designers from Adidas explained that the new Real Madrid shirt highlights the fashion yet rigorous design. Golden has become the preferred color when designers worked on details. Even Adidas’s logo has also been made of golden materials. This represents Real Madrid's glorious history and success achieved in the past.
“It is the first time that the club chose golden as the design color of jersey. Players’ name and numbers will also be made in golden to match the detail design. Meanwhile, Real Madrid’s badge will apply new 3D design which can not only reduce the weight of shirt but also gives characteristics of jersey.”
“The collar of the shirt remains classical lapel design. On the back of shirt, there are abbreviations of the club. Shorts and socks also adopt classical three strips design.”